when it first began…

Bloom’s owner Madelyn Walters always felt a pull toward plants and the old ways-slow, nourishing rituals that respect the earth and the body. Bloom Wildcraft began as a quiet passion-just a few different herbal tea recipes that Madelyn would make for herself and her family crafted with wild herbs and with the intention of creating something that promoted wellness.

It wasn’t until the birth of her daughter that the business truly ‘bloomed’.

Madelyn started experimenting with tallow-based salves to soothe her daughter’s sensitive skin, blending healing herbs with local tallow in small batches in her kitchen. What began as a mother’s instinct quickly turned into a trusted line of deeply nourishing skincare. Bloom Wildcraft naturally grew and continued to remain rooted in love, and the rhythms of nature.

Today, Bloom Wildcraft offers a full line of tallow-based skincare and herbal teas, made by hand in Michigan. Every product is crafted in harmony with the seasons, using local, organic, and wild-harvested ingredients. Madelyn still makes every blend with the same care and intention she did for her daughter, because she believes in returning to the self, and making creations that feel like a deep breath.

Bloom Wildcraft is more than a brand-it’s a way of life. A reminder that healing is slow and beautiful. That nature gives us everything we need. And that when women create from a place of love, they change the world-one cup of tea at a time.